SafeSchool|MAP℠ ✅Sales Outreach Strategy
📱 Social Media
- TikTok – short videos explaining school safety risks and solutions
- Instagram – stories, reels, carousels with infographics
- Facebook – personal timeline, parent groups, marketplace
- Facebook Ads – hyper-targeted by school district or ZIP code
- LinkedIn – for educators, civic leaders, and professionals
- Twitter/X – threads targeting education/safety conversations
- Nextdoor – hyperlocal parent/community awareness
- Reddit – subreddits like r/Parenting, r/Education, r/homeschool, r/teachers
- YouTube Shorts/Longform – video case studies, walkthroughs
- Pinterest – for parenting, education boards
🔍 SEO & Local Digital Presence
Google My Business
For visibility in local search
Quora
Answer questions related to school safety, parenting
Medium/Substack Articles
Publish thought leadership pieces
Backlink Outreach
Have others mention/link SafeSchool|MAP℠
Yelp & TrustPilot
Reviews and business listing
🏟️ Community Events
Community events provide excellent opportunities to connect with parents and families in relaxed, approachable settings.
High School & Youth Sports Events
Churches / Faith-Based Organizations
Youth Clubs
Boy Scouts, Girl Scouts, 4-H
Local Libraries
Parent resources section
- City or County Fairs
- Neighborhood Association Meetings
- Chamber of Commerce events
- Farmers Markets – parent-heavy foot traffic
- Local Nonprofit Events
- Town Hall or Civic Meetings
🎓 Educational Institutions
Charter & Private Schools
Partner with institutions that prioritize safety and innovation in education
Community Colleges
Outreach to early education students
Local Colleges
Student advocates or interns
School Safety Conferences / EdTech Meetups
Connect with education professionals focused on safety innovations
📞 Direct Outreach Tools
Cold Calling
To parents, schools, nonprofits
SMS/Text Blasts
To leads or opt-in lists
Ringless Voicemail Drops
WhatsApp / Signal Groups
Local school parent groups
✊ ADVOCACY & MEDIA
Local News Stories
Pitch community impact angle
School Safety Podcasts
Guest features
Local Radio Ads
Billboards / Bus Ads
Press Releases
Via PRWeb or direct to outlets
Media advocacy creates broader awareness and positions SafeSchool|MAP℠ as an authority in school safety solutions.